ZZ has been a longtime fan of Broner Hats, a Detroit-based company that has been making hats since 1933. She approached Broner about creating a signature Fedora for her and her fans. "Growing up with a heavy appetite for the blues, I found myself being somewhat of a hat connoisseur," said ZZ Ward. "The eyes are the windows to the soul, but under the brim of a fedora they remain a mystery. It has always been a dream of mine to design my own signature collection. I am so excited to announce the creation of my first hat line with Broner. Fedoras for that everyday dirty shine. Gritty, Sultry, Authentic."
ZZ designed is a wool felt fedora with a 2-inch brim and a ribbon hat band with a subtly embossed ZZ WARD logo. She worked with Broner designers to create a signature ZZ Ward Ace of Spades card which is included with each fedora. Each fedora in the ZZ WARD for Broner collection is hand-blocked in the U.S.A.