Stetson Hats
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In 1865, with 100
dollars, John B. Stetson rented a small room, bought the tools he needed,
bought 10 dollars worth of fur and the John B. Stetson Hat Company was born.
A year later the "Hat of the West" or the now famous "Boss of the Plains"
hat was born and the name Stetson was on its way to becoming the mark of
quality, durability, innovation and beauty.
John B. Stetson experienced trying times in his life but after it all he
relied on the one thing he did exceptionally well, making hats. He was
trained by his father, a master hatter, and applied his skills and knowledge
to a trade that, at the time was not held in high regard.
A hatter was seen as unreliable, lazy, or aloof, only looking to make his
money and go have fun. John B. Stetson changed all that and built one of
America's most well-known and successful businesses. The longevity and
history of the John B. Stetson Company is based on innovation and quality!
John B. Stetson led the hat industry his entire career by designing new hat
styles for fashion and function. When it came to quality it was his creed
and for the past 130 years it has so stamped the product that the name and
the word are synonymous. |
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Today the Stetson hat factory in St. Joseph, Missouri is one of the largest
in the country and produces a line of hats in hundreds of different styles and
colors. In spite of this size, however, classic styling and premium quality
remain as the driving forces behind each and every hat. As a result, Stetson
hats are the most well known hats in the world. Wherever and whenever hats are
discussed Stetson will be mentioned.
Stetson is the standard in hats, the essence of the spirit of the West and an
icon of everyday American lifestyle. Because of its authentic American heritage,
Stetson remains as a part of history and, for the same reason will continue into
the future.
Stetson, it's not just a hat, it's the hat.
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