Since 1895, four generations of Goorins have been advancing the art of hatmaking. Growing the business mainly by underground word of mouth, the Goorins have kept the artistic integrity of their products and the purity of their techniques intact by choosing not to mass market their wares. For over a century, each generation of Goorin brothers has elected instead to cater to individuals who are not swayed by trends, but inspired by timeless tradition and authentic quality.
Using talented graphic artists to bring some of their ideologies to life, Goorin boasts some of the coolest designs and styles. They take the word "contemporary" to a whole other level, creating
street hats that are unlike others seen before. Taking classic hats and adding contemporary flare to them (the
Clockwork Bowler is a perfect example) is not easy, and Goorin does it better than anyone else.