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New Era

New Era actually started before baseball was America’s Pastime and long before the fitted baseball cap was a style essential. It was founded in 1920 by German immigrant Ehrhardt Koch, who helped to pioneer some of the Gatsby-era fashion caps that we so closely associate with the Roaring Twenties. Eventually the company focused on making practical and stylish athletic caps, and today the New Era baseball cap is the official on-field cap for every Major League Baseball team. New Era also makes caps for many NFL teams and other sports.

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