100% Italian Wool
made in montappone, italy
Wool is one of the most time-honored and versatile fibers in the world, and it has long been at the heart of quality hat making. The process begins with the seasonal shearing of sheep, where the fleece is carefully removed, cleaned, and sorted. Once processed, the fibers are carded and spun into yarn or pressed into felt, depending on the intended style. In regions like Italy and the United States, traditional mills and workshops refine this process with generations of expertise, producing wool fabrics that balance durability with refined texture.
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MERINO WOOL
MADE IN FLORENCE, ITALY
Merino wool is prized worldwide for being one of the finest and softest types of wool, sourced primarily from Merino sheep raised in Australia and New Zealand. What makes Merino unique is the extraordinary thinness of its fiber, much finer than traditional wool, which allows them to bend easily against the skin instead of causing the itchiness people often associate with wool. After shearing, the fibers are carefully cleaned, spun, and then milled, often in Italian workshops where centuries of expertise bring out Merino’s full potential for use in hats and apparel.
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Luxe Wool • A FINE BLEND OF WOOL & CASHMERE
made in america
Luxe Wool is a carefully crafted blend that combines the resilience of fine wool with the indulgent softness of cashmere. The process begins with the selection of premium wool fibers, chosen for their strength, warmth, and natural elasticity. To this, a measured touch of cashmere is added, elevating the fabric with a velvety hand feel and refined finish. Once blended, the fibers are spun and milled in workshops with generations of expertise, ensuring a balance of structure and softness that defines this material.
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Hat Care Guide
Cleaning Your Hat
- Use a Felt Hat Brush or Cleaning Sponge to remove dust and debris
- For felt hats, brush in a counter-clockwise direction
- Use Felt Hat Cleaner or warm water and mild soap for stains
- Never submerge your hat in water
- Allow to air dry completely before wearing
Proper Storage
- Store in a cool, dry place away from direct sunlight
- Use a Hat Box to keep your hat dust free or Hat Rest to maintain shape
- Use a Hat Retainer if storing long-term
- Never hang by the brim as it can cause deformation
- Keep away from heat sources and humidity
Shape Maintenance
- Handle your hat by the brim, not the crown
- Use steam to reshape minor dents or creases
- Use a Hat Retainer or a Hat Rest to maintain shape
- Allow to dry on a hat form or rounded object
- Professional reshaping for major damage
- Never iron your hat
Weather Protection
- Apply Water-Repellent spray for outdoor wear
- If caught in rain, shake off excess water gently
- Dry naturally at room temperature
- Avoid direct heat sources when drying
- Consider a hat cover for extreme weather
Pro Tip
For best results, invest in quality hat care tools such as our Hat Care Cleaning Set, Hat Box, Hat Retainer & Hat Rest.
If you're close to our Annapolis location, you can always stop in for a quick steam and brush • Monday thru Thursday from 10AM to 4PM