The Complete Hat Care Guide: Do’s & Don’ts
A well made hat is more than an accessory, it’s an investment in style, comfort, and craftsmanship. Whether it’s a wool felt brim, a leather cap, a cashmere cap, or a classic wool cap, proper care ensures your hat keeps its shape, texture, and character for years to come. This complete guide walks you through the do’s and don’ts of hat care, helping your favorite pieces age beautifully instead of wearing out prematurely.
Why Hat Care Matters
Premium hats are made from natural materials such as wool, felt, leather, and cashmere that respond to how they’re handled, stored, and cleaned. With thoughtful care, these materials soften, refine, and develop personality over time. Without it, they can lose shape, fade, or become damaged.
Good care doesn’t require much effort, just the right habits.
DO: Handle Your Hat by the Brim
Always pick up your hat by the brim, not the crown. Pinching the crown can weaken the structure over time, especially in felt and wool hats.
This small habit helps preserve the original shape and silhouette.
DON’T: Store Hats Flat on Their Brims
Laying a hat flat on its brim for extended periods can cause warping. Instead, store hats upside down on the crown or in a hat box to keep the brim even or on a hat rest.
DO: Brush Felt and Wool Regularly
Use a soft-bristle hat brush to gently remove dust and debris. Brush counterclockwise for most felt hats, following the natural grain of the material.
Regular brushing keeps hats looking fresh and prevents buildup.
DON’T: Use Water Excessively
Water can distort shape and texture—especially for felt and wool hats. If your hat gets wet, gently shake off excess moisture and allow it to air-dry naturally, away from heat.
Never wring or press the material.
DO: Let Hats Rest Between Wears
Just like shoes, hats benefit from rest. Rotating your headwear allows moisture to evaporate and fibers to recover, helping maintain comfort and longevity.
DON’T: Store Hats in Direct Sunlight
Prolonged exposure to sunlight can fade colors and dry out natural fibers. Choose a cool, dry storage area to protect your hats year-round.
DO: Use Hat Boxes or Proper Storage
Hat boxes are ideal for long-term storage, especially during off-seasons. They protect from dust, crushing, and environmental damage while helping hats retain their shape.
DON’T: Machine Wash or Dry Clean Unless Specified
Most hats are not designed for machines or harsh chemicals. Always check care instructions, and when in doubt, opt for spot cleaning or professional hat cleaning services.
Material-Specific Care Tips
Wool & Felt Hats
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Brush regularly
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Steam lightly to remove minor creases
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Store properly to avoid brim distortion
Leather Caps
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Wipe clean with a dry or slightly damp cloth
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Use leather conditioner sparingly
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Keep away from excess moisture
Cashmere Hats
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Handle gently
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Spot clean only
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Store supported to avoid stretching
Caring for your hats isn’t about perfection—it’s about intention. With a few mindful habits, your hats will remain stylish, comfortable, and full of character for years to come.
Great hats are made to be worn, lived in, and loved—and proper care ensures they’ll always rise to the occasion.
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As always, if you have any questions on styling or need help finding your perfect seasonal hat, we're always happy to help!
Feel free to reach out to our customer service at
888-999-HATS (4287) or by email at hats@hatsinthebelfry.com.
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Come visit us at 103 Main Street in Downtown Annapolis!